Supermodel Tyra Banks is following in the footsteps of many other models, turning her famous face in to a brand. Tyra is gearing up to launch Tyra Beauty, a new cosmetics line which she promises will be “fierce”. She says that the idea itself has been a long time in the making and she even attended Harvard Business School to learn more about the business side before launching the big venture. She explained:
“The creation of my cosmetics experience has been years in the making. Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience.”
Tyra believes makeup has been an important part in her life, because it can completely alter how someone looks and she credits makeup for helping her look great which has given her the long career she has had so far:
“Without makeup, I would have never been a supermodel. I don’t wake up with naturally sculpted cheekbones — I paint them on! I believe makeup is the great beauty equalizer.”
She believes her products are quite “innovative” and she hopes she can be a leader, creating something that is fresh and unique in the market of cosmetics that isn’t already there:
“The TYRA Beauty cosmetics experience has a lot of innovative elements. I’m obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I’m approaching beauty differently: bigger, bolder, badder.”
