In recent years, you may have seen a boom in sustainability and sustainable practices in nearly every industry due to the growing awareness of the environment. The beauty industry is no exception and has warmly welcomed the trend, with many brands and manufacturers taking the initiative to protect the planet.
If you’re an avid fan of beauty products, then you have likely noticed several sustainable beauty trends that are redefining the industry. Sustainability continues to become a key topic in the industry because consumers are now concerned about brand preferences and use. It’s now becoming more and more important to support brands that take environmentally-friendly measures.
Eco-friendly Packaging
Lately, you may have heard of the zero-waste campaign dominating the beauty industry, which is notorious for producing billions of tons of packaging. Nowadays, several brands are attempting to change that fact by turning to more eco-friendly ways of packaging that do not end up in landfills. These initiatives are all part of the trend to promote circular beauty to save both your skin and the planet.
Beauty brands experiment with different forms of packaging like minimal packaging, reusable materials, or biodegradable materials. The most significant trend is the shift to a plastic-free lifestyle. Some have done this by making the switch from petroleum-based plastic to post-consumer resin (PCR) plastic, which is commonly incorporated in recyclable PET and HDPE plastics.
Refillable Bottles
There has also been an increasing number of brands jumping into the refillable trend. Instead of buying products over and over again, you can keep your original container and refill them once you run out. This practice applies to nearly every product- lipstick, shampoo, foundation, eyeshadow, you name it!
Waterless Products
Water is one of the most fragile natural resources in the world, especially since there is only a tiny percentage available for human consumption. To solve this issue, many beauty brands are formulating anhydrous or waterless products like dry sheet masks and powdered products. Other brands have exhausted many efforts to cut down the water content on their products and transparently advertise it to consumers.
Digitalization
The sustainable beauty uproar is up-to-date with the latest technologies as digitalization is becoming increasingly common. Nowadays, brands opt to showcase their catalogs through mobile applications or websites rather than printed versions to save on paper waste. Likewise, some applications also allow consumers to rate brands’ products or give feedback.
Minimalism
Minimalism is evident not only in beauty products’ packaging but in the industry as a whole. With the ultimate goal of sustainability being less waste, some brands are creating product lines that no longer require the many steps in your beauty routine. With products that have higher concentrations of ingredients, you can lessen the number of products you use in your routine, thereby reducing waste.
Transparency
Perhaps the biggest reason why the beauty industry has jumped into the sustainability bandwagon is because of pressure from the market. Nowadays, consumers are increasingly aware of the products they purchase, so transparency is becoming a top priority. As a user of beauty products, you want to know what goes in your face and support the brands that are working towards protecting the environment.
As the beauty industry continues to grow, brands and manufacturers will have to look into more sustainable practices. Whether it be through reducing packaging, extending product life cycles, or providing refillable options, there are many ways options available today. Likewise, you also have a range of brands to choose from when it comes to your go-to beauty products.
