Rihanna Does Denim Cool as She Promotes Her Clothing Line in London

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Rihanna recently launched her first foray into fashion with a collaboration for British high street store River Island. The singer was seen going about her promotional duties in London, rocking dark layered jeans which she paired with a minimal white crop top, blue parka jacket and dark red simple sandals, Rihanna’s casual look is effortlessly cool – it’s easy to see why she’s been given her own fashion line! Rihanna may always look amazing in her videos or on the red carpet, but she’s really best at off-duty dressing. Mixing designer pieces with high street stuff, she makes something unique with this relaxed look.

Riri’s sense of style is amazing: a little bit gangster/street cool combined with cutting edge pieces which blends to make something really drool-worthy. She nails this look, quite literally with a purple pedicure! Topping it off with loose lightly curled hair and dark brown lipstick, Rihanna subtly works trends without being some sort of fashion-following zombie which so many other celebrities have become – she lets her personality shine through and you can see she is a creative person who isn’t afraid to be herself – that especially holds true when it comes to her dress sense.