Priyanka Chopra, a 40-year-old actress and businesswoman, has beaten out several A-list stars to secure second place among all celebrity beauty companies.
Priyanka Chopra’s cosmetics line has been ranked as the second most successful among celebrities
Anomaly, a hair treatment brand owned by Priyanka Chopra, reportedly made £429 million in revenue in this year.
According to a survey by Cosmetify, Rihanna’s Fenty Beauty brand, which includes cosmetics and skincare products, grossed £477 million.
While Kylie Jenner takes third place with Kylie Cosmetics, before Ariana Grande and Selena Gomez trail behind.
In 2021, Priyanka introduced Anomaly Haircare to the American market; the following year, she introduced it to the Indian market.
With the help of Nykaa, an online cosmetics store in India, the actress, who was born in Jamshedpur, has been able to achieve great success in bringing the brand back to her home country.
Priyanka has previously commented on the business, saying, “Nykaa on their platform has 4,000+ goods, 450+ haircare companies, and we’re in the top 10 in around 3 months.” The concept of anomaly originates in Indian haircare philosophy. It’s aimed squarely at shoppers in India.
She added to Business Today: ‘I believe in collaborations. Everything in my career has been about collaborations. I work with leaders.’
The entire line, from various hair oils to shampoo and conditioner, retails for less than $10, earning the brand a price point award from Allure in 2022.
All of the goods use natural substances like rosemary oil and have vegan and sustainable credentials.
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