Heiress Nicky Hilton is set to launch a 10-piece capsule collection in collaboration with Canadian retailer eLUXE which will reflect her personal style, as well as having something special for “every girl”. Nicky believes she has blended inspiration from several different places to create a very feminine and bohemian vibe, while there are also a few sexy items such as short dresses. She explained her vision for the new designs:
“I thought it would be fun to do a small little collection that’s very reflective of my lifestyle. I put something for every girl in this small capsule collection. I feel like I’m this hybrid of this New Yorker and Angeleno and so there’s this Upper East Side preppy-chic stuff and some California bohemian beach-girl stuff. It’s a mix between East and West. Oh, and for the sexy girl, too. There are little dresses – short dresses.”
Nicky believes having a famous name has helped her build her own business, but she also thinks that the products don’t sell just because of her name and creating a desirable end product is the most important part of her work. She also doesn’t care what her critics say because she is pleased with her own effort:
“I’ve always said in business that’s a double-edged sword. I would be lying if my last name didn’t open doors, but in the end, the product always speaks for itself. Product is king. I don’t really look to anyone for validation. I enjoy what I do, and I think I do a good job at it and that’s all that matters to me.”
