Wondering how to create a successful Youtube channel? This guide will show you how to build followers and conquer issues that arise!
Wondering how to create a successful YouTube channel?
Being YouTube famous won’t happen overnight. But being strategic from the start helps you grow your channel faster.
YouTube brings in over 2 billion logged-in users every month. The audience is there, but you need a quality channel with effective growth strategies to attract them to your channel.
Keep reading to learn how to start a YouTube channel successfully.
Start With Basic Equipment
Don’t be intimidated by the big-time YouTubers who have thousands of dollars in video and editing equipment or their own recording studios. Most of them started small with what they had.
You’ll need a recording device. If you don’t have a quality camera, you can use the camera on your phone.
Basic editing software is enough when you’re starting.
Creating quality content that makes people want to watch and come back to see your next video is more important than having fancy equipment.
As you grow and start making money from YouTube, you can upgrade your equipment gradually.
Decide on Your Niche
When you create videos around a specific niche, you attract fans who really love or want to know more about that topic. It’s a good way to create a loyal fan base.
If you choose a broad category, you might get people here and there viewing your videos. But you won’t create that draw that keeps them coming back to see what you’re going to do next.
Instead of a general travel channel, you might focus on family road trips, Disney travel, or selling your home and living in a camper to travel the country.
Maybe you’re an expert on MacBooks and create a channel around them. You can create videos on topics such as MacBook charger not working or optimizing your MacBook.
Whatever you choose, make sure you know enough about it to create lots of content over the life of your channel.
Create Unique, Quality Content
Your content is what makes your YouTube channel distinct. It’s also what makes people decide whether or not to come back for more.
Make sure every video has a purpose, whether it’s to teach something, entertain, or build your brand.
Plan the content of each video to make sure every minute of video is meaningful. You want to hold the viewers’ attention. Avoid dead air and pointless material to make your videos powerful and appealing.
While you can get inspiration from other successful YouTube videos, you don’t want to copy them. Not only does that put you at risk for getting in trouble, but it doesn’t do anything to set you apart and grow your brand.
Post Videos Consistently
Being consistent with video uploads is also important. Many YouTubers create a posting schedule and let followers know which days they’ll release new videos.
Having a regular schedule lets people know when to come back for new videos. It also keeps your channel fresh with new content on a regular basis.
Creating a content calendar is an easy way to keep your videos on track. Decide how often you want to post. That depends largely on how long your videos take to create and how much time you have to devote to your channel.
Plan each video for the next several weeks or months. Decide the topic and purpose of each video to help speed up production time.
You might find it easier to create multiple videos at once.
Shooting two or three videos at once while you have your equipment set up can save you time. Then, you can work on editing all of the videos.
Once you’re in a certain mode, whether it’s recording, editing, or optimizing videos, the work can go faster.
Optimize Videos
Once you film and edit your videos, you want to optimize them to help viewers find them.
Your title is the first part of this puzzle. Include an accurate, descriptive title that includes a relevant keyword.
Your video description is another place to include keywords, but don’t include random keywords that aren’t relevant. You want to attract people who’ll actually watch your video.
Include tags that relate to the video. Avoid overdoing the tags as it can seem spammy.
Spread the Word
Growing your YouTube fan base, in the beginning, can be slow. Start with the network you already have.
Tell your friends, family, coworkers, and other people you know about your channel. Encourage them to subscribe and to share your channel information with people they know.
Creating other social media channels can help you promote your YouTube channel once you’ve reached out to your network. People who find you on Instagram, Facebook, and other social media outlets might visit your YouTube channel.
Interact on YouTube
Creating new content is time-consuming, but set aside time to interact with your followers on YouTube to help grow your channel.
If someone comments on your video, respond to them. If you get a message through another social media account, send a quick response.
When you interact with the people who watch your videos, you start to build a community. Your fans feel like they know you personally.
This can increase loyalty, which makes your followers come back for more. They might talk to other people about how you responded to them.
You can also use those interactions to help plan future content. By chatting with your fans, you find out what they like and the type of content they want to see.
Collaborate With Other Creators
As you grow, you can work with other YouTube creators to reach even more people. Those collaborations benefit both creators since they gain exposure to the other creator’s audience.
Find YouTubers who create videos in a similar niche for a more successful collaboration. The other creator’s fans are more likely to enjoy your content if they’re already interested in a similar topic.
Create a video together that will appeal to both audiences. Don’t expect every follower of your collaboration partner to subscribe to your channel, but you might find you get new followers when you collaborate regularly.
Learning How to Create a Successful YouTube Channel
Figuring out how to create a successful YouTube channel takes a strategic approach. Knowing what to do and having the patience to create consistent quality content helps your channel grow.
Explore our blog archives for more inspiration.
