After recently announcing the departure of Creative Director Frida Giannini, luxurious Italian label Gucci have now named her replacement as Alessandro Michele, who was previously head designer of Gucci’s accessories. Alessandra hopes to bring a “new contemporary vision” and has now already released his first collection as designer – the menswear Autumn/Winter show which recently took place in Milan. Commenting on the move, Gucci’s Chief Executive Officer Marco Bizzarri commented on how they reached the decision:
”After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life. Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties.”
Bizzarri added that the move made perfect sense as Alessandro is already very familiar with how the business works and the new menswear show is just a preview of the new direction Gucci hope to go in with the brand as a whole:
”Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand. The Gucci men’s autumn/winter 2015 collection presented on January 19, which was realised thanks to a remarkable collaboration between the men’s design and production teams, is a clear indication that the brand is ready to take a new direction.”
