Continuing to produce popular sell-out underwear collections with Swedish retailer H&M, British football star David Beckham has just unveiled the new rooftop-shot campaign that accompanies his latest designs. Consisting on briefs, vests and other loungewear, David poses on a crumbling rooftop alongside industrial style pipes for the newly released images.
David also has another trick up his sleeve to promote the new line – he shot a video advertisement with ‘Drive’ director Nicolas Winding Refn which will air during the upcoming Super Bowl and fans even get to pick between two different clips with a chance a vote for their favourite ending. David commented on shooting the unique campaign: “There [are] two different endings. I think I know what one is gonna end up being shown, which is even more nerve-wracking. Obviously going it on the rooftop for three days kind of almost naked was a little bit cold but a lot of fun.”
