Britney Spears has just announced that she’s set to launch her own lingerie and sleepwear collection, partnering with Change lingerie. Simply named ‘Intimate Britney Spears’, the pieces will launch in London this September and will go on sale via British based retailer Asos.com. Speaking on her new designs, the singer commented that she wanted to create items that are “sexy, luxurious and comfortable” and she feels as though she has met that goal. She spoken on her newest business venture:
”Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that.”
Featuring lingerie sets, bustiers and a whole range of loungewear, the new designs will be feminine and with a slight vintage vibe. Commenting on working with Britney on the new collection, Claus Walther Jensen, CEO and founder of Change, stated that the company are excited to be partnering with the huge star name and believe she’ll be giving customers a slice of luxury for an affordable price. He thinks the designs will appeal to a wide range of women:
”We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love.”
