On Sunday, Hailey Bieber posted an Instagram photo of herself looking smoking hot to promote her skincare line, Rhode.
Hailey Bieber’s model physique was on full display in a gold string bikini
Bieber, who only recently opened her business in Canada, looked fresh and radiant in light, natural makeup on her tropical vacation.
She used an adorable popsicle to advertise her new passionfruit jelly lip treatment.
Wear it with your SPF, swimwear, and chilled beverage of choice, Rhode advised its 682,000 followers in a caption.
In a close-up, we can see Hailey’s freckles as she applies the lip balm to her full lips.
The woman with the almond-shaped pastel green manicure held the tube.
In some of the photos, the actress, who tied the knot with Justin Bieber, can be seen lounging on a bright yellow towel.
The attractive woman let her new short cut of light brown hair fall loosely over her face.
An lively piano song played in the background while Hailey acted for the camera in this little advertisement.
A Rhode Island blog post from a while back advertised a new lip gloss book, ‘Get juicy. lip treat in passionfruit jelly is coming 4/6 at 9am pst.’
By the time Hailey released her Own skincare line in June 2022, there were more than 100,000 individuals on the waiting list.
CEO Melanie Bender, who has been with the company since October 2022, spoke to Vogue Business about the company’s skyrocketing success.
‘We crossed the eight-figure [sales] threshold in just 11 days of selling. It’s surpassed anything I’ve ever seen,’ Bender said.
She then elaborated on how Bieber participates in every facet of the company, saying, ‘As founder and creative director, she plays a major role in product development and overall creative direction of the brand.’
‘We are speaking to her more than once a day to build our formulas and priorities around what she identifies as a need in the market,’ she added.
The Canadian launch of Bieber’s brand will be followed by the opening of a store in the United Kingdom within the next year.
