British retailer Marks & Spencer have enlisted an extensive all-star cast to appear in their new Spring/Summer 2014 advertisement campaign. The new images will feature a mixture of famous faces including models, actresses, chefs and more. The amazing line-up features Emma Thompson, Annie Lennox, Rita Ora, Alek Wek, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal. Speaking on appearing in a campaign for the first time, legendary musician Annie Lennox commented on why she accepted the role:
”This is the first campaign I’ve ever done – but who could resist being part of such a great line-up?”
Patrick Bousquet-Chavanne, Marks & Spencer’s executive director of marketing and business development, commented that the campaign celebrates an array of unique women and all they’ve accomplished, featuring a diverse mixture of characters including stars of various ages and from different backgrounds. He adds that the company are only too happy to draw attention to these unique talents and creatives who make an “exceptional” group of women:
”Our spring/summer campaign is a celebration of style and accomplishment. These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”
