Gwyneth likes her smoky eye to look a little undone: “I love that cool, slightly undone look you get with a dark, smudgy eye. You see that a lot in London, there’s a really cool vibe here at the moment where the look is glam, but a little edgier.”
Jessica pairs hers with a nude lip to bring more attention to the eyes: “Doing more with less is how the pros make it happen, so I also think learning to highlight one feature and keep everything else subtle is important, like drawing attention to a smoky eye and just putting a nude gloss on the lip to finish.”