New York City was one of the areas of the East coast most affected by Hurricane Sandy. The storm left many without power, heat, food, and water. Relief efforts are ramping up as people from across the country are donating time, money, and goods to those in need. Most people associate organizations like the Red Cross with the hurricane relief efforts, but it turns out Victoria’s Secret played a pretty significant role in assisting those affected by the storm.
So just what does a company best known for its bras and underwear have to do with Frankenstorm? Most of lower Manhattan lost power when the storm hit, including the New York Army National Guard’s 69th Infantry Regiment’s headquarters on Lexington Avenue, which left the 300 National Guardsmen at the location unable to provide emergency aid to anyone else. It was a fortunate coincidence that lingerie giant Victoria’s Secret was at the armory to start setting up for their annual fashion show. The company lent the eight generators they brought to the armory to the National Guard to get them back up and running.
To learn what Victoria’s Secret did to help the National Guard get back to their Hurricane Sandy relief efforts, check out Be Voguish!
