Eva Longoria & Rebecca Romijn For Bebe

Brand new Bebe ads starring Rebecca Romijn and Eva Longoria. I especially love this shoot Eva did for BeBe Sport; it reminds me more of a magazine editorial than an actual ad. I’m not sure if black & white is the best way to go when you’re trying to sell clothes, but it does make for nice eye candy.

As for the collection itself, BeBe Sport is looking less and less “sporty” and more like…well, regular BeBe. It doesn’t hurt to look cute at the gym, but I don’t want to be strapped down in any corset while I’m on the elliptical.

Rebecca Romijn’s layout is typical BeBe! The jeans are super cute, and that corseted dress is crazy! We’ll see if corset belts actually make it into the mainstream this fall.

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