Dereon? How About Dere-off And Into The Trash?

Fine, that was a terrible headline, I’ll admit it, but I stand behind the sentiment. Beyonce and her insanely busy endorsement team have just launched a new ad campaign for Mama Knowles’ fashion line, the House of Dereon, and the photos are…meh.

Beyonce seems to be employing what my darling Glee calls “hairography” – choreography that involves whipping your head around like “cool epilepsy” to distract from your poor dancing or singing skills. Except that these are still photos, not a music video or concert, so it’s not really working out. Bey-Bey looks great, for the most part, and there’s no denying she has a sick body, but that’s the only thing keeping the clothes from looking like the merch in a store where Ke$ha would aspire to shop. Mama Knowles doesn’t seem to have moved on much from the days when she was dressing Destiny’s Child in 3 slightly varying combinations of rags and sequins; why she thinks anyone else will pay her for her designs, I have no idea.

And just because it dovetails so nicely with this post: